Luxury Hotel Concept
Adobe Photoshop | Branding | Campaign Marketing
Fall 2025
a new UES icon.
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Our Audience
​Style-driven professionals(late 20s–30s)
seeking modern exclusivity
The Context​
Upper East Side hotels still cater to traditional luxury travelers
Our Opportunity
CeCe's fills the gap between old-world prestige and modern desire
INITIAL CONCEPT
Inspired by the Great Gatsby’s all-seeing eye & the moon-shaped ‘C’
DESIGN ITERATION
Focused on refined typography and the eye motif in a subtle, elevated way
FINAL LOGO
Unites the understated Gatsby eye and CeCe’s typography for a logo that feels iconic yet modern
Evenings
CeCe’s Evenings delivers guests a custom playing card to their room that unlocks exclusive, carefully curated events within the hotel, creating a personal, immersive introduction to CeCe’s contemporary Upper East Side elegance.
THE CLUB CARD
The Inner Circle
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Provides insider access to the private dinner with an exclusive welcome drink, priority seating, early access to the hidden menu, and inclusion on the
Inner Circle guest list for future CeCe’s events.
THE HEART CARD
The Indulgence Card
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Offers a personalized luxury experience with a curated hand-delivered gift, access to the Indulgence Menu of desserts and nightcaps, and a signature scent turndown ritual.
THE SPADE CARD
The Curator’s Card
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Reserved for culturally attuned guests, granting them a private viewing of the emerging-artist gallery and a specialty cocktail inspired by the featured work. Spade holders receive an exclusive art keepsake.
THE DIAMOND CARD
The Luxury Card
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Signals premium status with champagne service, priority access to partner restaurants, and upgraded room customization. Diamond holders experience the
highest tier of classic Upper East Side refinement.
THE KEY CARD
CeCe’s Suite Invitation
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The rarest and most prestigious invitation, granting private access to CeCe’s Suite for an intimate, after-hours experience. Key holders receive bespoke service, personalized tastings, and exclusive “Seven to Sunrise” access.