Copywriting Intern
Summer 2026
My Focus
Social Media Copy
E-Commerce PDP & PLP
Holiday 2026 Campaign
Retail & Wholesale Event Copy
Resource Banks
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Social Media Copy
5–6 captions weekly | 1.3M+ followers
Wrote copy for Instagram (951K+) and TikTok (363K+) across campaigns, product launches and brand moments.
Monthly content calendar
Wrote social copy across the monthly calendar, turning technical product details into language made for social.
Michael B. Jordan + Eiza González
Adjusted copy to fit each talent’s voice while keeping it true to David Yurman.
Creative collaboration
Worked closely with Social, Creative and Graphic Design from initial concept through final copy.
E-Commerce
PDP + PLP copy
Wrote product and collection copy for DavidYurman.com across hero collections, seasonal launches and key categories.
SEO + product storytelling
Balanced search-friendly language with David Yurman’s brand voice across product descriptions and category copy.
20+ collection resource bank
Built a copy resource covering 20+ collections to keep product language and key details consistent across the site.
Sculpted Cable Flex
Updated eCommerce copy for one of David Yurman’s top-selling collections, from technical product details to collection storytelling.
Holiday Campaign
Holiday 2025 Campaign. (2026 currently in production)
Consumer + VVIC mailers
Wrote romance and technical copy for holiday mailers across consumer and Very Very Important Client (VVIC) audiences.
Campaign copy
Developed copy across digital, retail and experiential touchpoints for David Yurman’s 2026 Holiday Campaign.
Talent scripts
Contributed campaign and talent scripts, carrying the Holiday story across channels and audiences.
One campaign, many teams
Worked across CRM, Creative, Brand Marketing, Product Development, Events, Art Direction and Social to keep messaging consistent from concept through execution.
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Retail & Wholesale Marketing
70+ retail invitations
Wrote event invitations supporting activations and openings across David Yurman’s 49 U.S. boutiques.
Wholesale partners
Created copy for Saks Fifth Avenue, Nordstrom, BC Clark and Mappin & Webb across retail and event needs.
Print + in-store
Wrote advertising copy, event materials and in-store signage across print and digital.
From copy to creative
Worked with Art Direction, Events and Design to take event communications from initial copy through final execution.