David Yurman
Copywriting Intern
Date: Summer 2026
Location: New York, NY
Affiliation: David Yurman
Social Media Copy
Contributed to 3-4 social captions weekly across Instagram (951K+ followers) and TikTok (363K+ followers)
Collaborated with Creative, Social Media, and Graphic Design teams to bring campaign concepts to life through engaging social copy
Holiday 2026 Campaign
Contributed romance and technical copy for consumer and VVIC holiday mailers supporting David Yurman's 2026 Holiday Campaign
Partnered with CRM, Social, Creative, Brand Marketing, Product Development, Events, Art Direction, and Social Media teams to develop cohesive campaign messaging across customer touchpoints
Contributed to talent scripts and campaign copy supporting the 2026 Holiday Campaign across digital, retail, and experiential channels
Representative creative from the 2025 Holiday Campaign. Similar deliverables were developed for the 2026 Holiday Campaign currently in production.
eCommerce Copywriting
Contributed to PDP and PLP copy for DavidYurman.com, supporting hero collections, seasonal launches, and product storytelling
Optimized SEO-informed product descriptions and built a PDP copy resource bank to improve consistency across the eCommerce experience
Contributed copy updates for Sculpted Cable Flex, one of David Yurman's top-selling collections, alongside broader website copy enhancements
Retail Marketing
Contributed copy for 50+ luxury retail event invitations supporting 49 U.S. boutiques
Collaborated with Art Direction, Events, and Design team to execute on-brand event communications
Wholesale Marketing
Contributed wholesale copy for luxury retail partners including Saks Fifth Avenue, Nordstrom, BC Clark, and Mappin & Webb
Created advertising copy, event invitations, in-store signage, and influencer collection storytelling across print and digital channels
