At House of JAX, I had my first opportunity to explore fashion branding and creation, a moment that solidified my passion for the industry. I coordinated a twelve-look luxury fashion show at the prestigious Liberty Hotel, which drew over 200 guests and generated $2,000 in revenue. This role allowed me to combine my event planning expertise with my creative vision, managing every detail—from curating the lineup of looks to overseeing the logistics that brought the event to life.

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The experience pushed me to think strategically, balancing creativity with precision to deliver an immersive and memorable event that elevated the brand’s image. Beyond the fashion show, I contributed to the success of JAX skincare, a product line that gained recognition in Vogue. Working on a brand featured in such a renowned publication gave me invaluable insights into luxury marketing and the power of storytelling in driving visibility. These experiences not only honed my ability to organize large-scale events but also deepened my understanding of how branding, strategy, and creativity intersect in the fashion world.