The JQ List
Account Executive
PR | Social Media | Research
Spring 2025
The JQ List is...
a luxury travel and lifestyle website & social media presence made by JQ Louise, targeting affluent consumers by promoting high-end travel experiences.
It positions itself as a thought leader by selectively recommending premium destinations, hotels, restaurants, and more.
JQ Louise served as
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Travel Contributor for Forbes
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Featured by Condé Nast, Glamour, Better Homes & Gardens, Eater, Thrillist & The Boston Globe
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Editor for Time Out Boston
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Food Writer for The Boston Herald
Our Team's Focus
Media Relations
Social Media
Research
Media Relations
Traditional Media
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Curated media list of 56+ luxury & lifestyle outlets
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Pitched 2 seasonal story angles
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Podcasts
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Created a media list with 30+ travel, influencer, and fashion centered podcasts
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Created 4 and pitched 2 angles to establish JQ as the optimal guest for travel and influencer podcasts
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Secured placement on Explain Boston to Me Podcast
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Voices Series
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Pitched to 38 Four Seasons Hotels for interview features
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4 interview responses
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4 published on website & expanded to other hotels
Social Media
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Streamlined content from The JQ List website to Pinterest to increase impressions and audience engagement
Resulting in:
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12% increase in impressions
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4.2% increase in engagement
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2.6% increase in engaged audience
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LinkedIn
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Created 20+ LinkedIn posts for The JQ List
Focusing on:
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User-generated content
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JQ’s consulting services
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Thought leadership
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Promotional posts for website articles
Research
Social Media
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Conducted a competitor analysis of:
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Similar luxury travel influencers with a global audience
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Similar Boston-based influencers
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Cited their most popular content for JQ to use as reference and inspiration
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Researched top-preforming LinkedIn content and successful post strategies to create content for JQ to post
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Mapping Boston Book
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40+ event partners with historic areas in Boston
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45+ local retail locations and bookstores
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10 local book festivals and author events
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30+ local and national traditional media publications